STAGE 01
Brief
The GCCA, who represent approx. 35% of the global industry for Cement and Concrete, were looking to garner international coverage for their annual “Concrete in Life” photography competition.
STAGE 02
Execution
Our editorial teams worked on a cohesive package of image, article and video content to create a polished publication/broadcast-ready offering.
Trained journalist-produced copy and a top-tier, bespoke–edited feature video were produced to complement the stunning image package. The content was translated and distributed in key global territories.
STAGE 03
Result
The content was published in the Germany, Australia, New Zealand, Latin America and the UK – including a feature in The Times.
It reached a total audience of 356.98m.
Source: Similarweb
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