STAGE 01
Brief
Giesswein, an Austrian company specialising in natural, high-tech wool shoes and clothing, were looking to activate their celebrity brand ambassadors with coverage of their new merino wool shoe range in Austria and Germany.
STAGE 02
Execution
We created a range of image, article and video editorial from the brand’s campaign photoshoot.
This material was then distributed via our network in the target markets.
STAGE 03
Result
The content was picked up online multiple times and reached an audience in the DACH region of 34.6 million.
Source: Landau Media Monitoring
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