STAGE 01
Brief
Deichmann, Europe’s largest shoe retailer, were looking to activate their cooperation with superstar Ellie Goulding and ensure top tier media coverage for their launch campaign.
STAGE 02
Execution
We created a range of image, article and video content from the campaign shoots and launch event footage. This material was then translated and customised for distribution via our network partners in 14 markets.
STAGE 03
Result
The content was published over 800 times in 14 countries across print, online and TV with a global audience reach of 812 million.
Source: Landau Media Monitoring
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