German automotive giant BMW wanted coverage of the Vantablack version of its X6 coupé, which had been spray-painted with “the world’s blackest black” pigment that absorbs over 99 per cent of light.
A package of striking images and ready-for-page copy was created and distributed to key media. The resulting story appeared in high-profile publications including The Sun, and as a much-shared story on the Mail Online.
E.ON wished to raise awareness of its WE-Tour campaign which featured German TV star Thore Schölermann to promote the company’s green credentials.
We created a package of video and ready-to-publish articles which were distributed to German media. The content was published across key titles including, Yahoo, AOL, MSN, Klatsch-Tratsch.de and FFH.de.
Diet Coke were seeking coverage for a campaign featuring their brand ambassador, UK television personality Holly Willoughby.
A compelling package comprising pictures and editorial was compiled to showcase Ms Willoughby and Diet Coke’s beauty tricks of the trade.
The resulting story made the British press, notably with picture features in The Sun, Daily Mirror and Daily Star.
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